easy ways
to create content for your recruitment business
Business owners know LinkedIn should be doing more for their business.
But posting once and hoping for the best rarely works, especially when decision-makers are busy and feeds move fast.
This guide shows you how to repeat your key messages on LinkedIn without sounding repetitive or boring, so your expertise actually sticks.
You’ll learn over 20 practical ways to remix your content, helping you stay visible, build credibility, and get more value from the time you’re already spending on LinkedIn.
Hello! I'm Sarah Tomlinson
A little about me... I’m Sarah, founder of Squish Marketing, with over 20 years’ experience helping business owners use LinkedIn properly for their business — not just to post, but to build credibility and support growth.
I work hands-on with clients every week, helping them turn scattered posting into a repeatable LinkedIn system that actually works in the real world.
Repetition is a big part of that.
I repeat the same core messages in my own content and for my clients, just in different, useful ways that educate, build trust, and keep the right people paying attention.
That’s exactly what this guide will help you do.
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